He started his recording career in the mid-1990s on the Mexican label Fonovisa were he released three Spanish albums Enrique Iglesias, Vivir and Cosas del Amor becoming the bestselling Spanish-language act of the decade. By the turn of the millennium, he made a successful crossover into the mainstream English-language market. He signed a multi-album deal with Universal Music Group for US$68 million with Interscope Records releasing a string of hit English albums such as Enrique, Escape, 7 and Insomniac. During this time he also released Spanish albums such as Quizás and 95/08 Éxitos under Universal Music Latin.